LI:OH, more than products, is a lifestyle which by means of our luxurious formulas we search the continuous inspiration that allows us to care in a holistic way, harmonizing the integral beauty of people in combination with an environmental respect in an organic and natural way, expressed by means of “Our Jewels” for haircare.

LI:OH rises with 10 products for caring and styling your hair, which we have called “our jewels”. We devoted a long time to the research and development of our exclusive formulas. We mixed in an artisan way the best and purest natural ingredients, originating from Mediterranean organic farming. We pack them in organic bottles and tubes to bring a collection of luxurious, ethical and sustainable products.

LI:OH is the dream of Borin, a professional stylist, lover of luxury, nature and physical and mental well-being.

LI:OH rises from the desire of creating a brand which takes care and styles the hair of his clients, by means of natural and luxurious products that respect the health of people, stylists and the environment, achieving unique results.